Elevating Hotels
with Smart, Guest-First Tech
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Smart & Simple
No bloated platforms. No cumbersome setups. We deliver tools that integrate, automate, and amplify so hotel teams can spend less time fighting software, and more time delighting guests.
Guest Experience
Every touch-point matters. From search to stay, the guest journey should feel effortless.
Operator Mindset
We understand how all-encompassing running a world-class hotel can be. That’s why our people and technology work seamlessly alongside your team.
Shared Success
By collaborating, we reduce noise and fatigue for hotels while also amplifying trust and credibility. Each Grove Collective company offers complementary solutions that strengthen one another.
Meet the Founders

Doug Schuessler
Safara Founder & CEO

Frederic Robles
Namastay Founder & CEO

Kate Adamson
Folio Founder & CEO
